At the end of September, Birgitta flew over to New York to launch our products in the SoHo shop of Dean & Deluca. She was interviewed and filmed by Colman Andrews who also wrote a great article about us on The Daily Meal.com. The photograph shows (left to right) Birgitta, Colman Andrews (former Saveur Magazine), and Diane Stopford (Dean & Deluca buyer). Watch the short video interview here.
Renowned for sourcing and supplying the best artisan food products from around the globe, Dean & Deluca has fourteen outlets across the United States, as well as sixteen cafés and stores in Asia and the Middle East. In addition, the company operates a high-profile mail order service.
The new US sales agreement has already achieved a ‘marketing buzz’ among American foodies after highly-regarded food critic, Coleman Andrews (former editor-in-chief of Saveur magazine), posted text and video blogs about the Burren Smokehouse on the popular DailyMeal.com website.
As part of the launch campaign, Birgitta travelled to New York to meet food critics and coordinate promotional in-store tastings.
On her return to Ireland, Birgitta explained that the new supply agreement is yet another exciting development in her export-focused expansion strategy:
“Our launch at Dean & Deluca is a hugely important development for our business as this is one of the world’s most prestigious gourmet food halls. The flagship Dean & Deluca store in SoHo has been referenced in books and films – you could say that it’s a brand that’s become part of popular culture!
The new listing with Dean & Deluca is a unique endorsement of the high standards that the Burren Smokehouse subscribes to, and offers yet another opportunity to expand our international market presence. Not only are we listed in-store, but our Burren Smokehouse hot and cold smoked salmon will be available via three key mail-order catalogues: Hallowe’en, Thanksgiving and Christmas 2011.
We’re thrilled to have received support and encouragement from Lisa Cagney and Diane Stopford, who are both Irish women working at Dean & Deluca. We’re also really appreciative of the interest that Coleman Andrews has taken in our brand. I really feel that in the US, and particularly in New York, there’s a genuine sense of enthusiasm about our product range.”
In what has been an outstandingly successful year for us, we have also relished the prestige of being selected to provide a platter of fine smoked Irish salmon delicacies for the state dinner held to honour Queen Elizabeth II at Dublin Castle.
The dinner, which took place at the castle’s St Patrick’s Hall on 18th May, 2011, was one of the key events in the itinerary of the Queen’s historic state visit to Ireland.
“2011 has overwhelmingly exceeded our expectations. In May, I had the privilege of hand-smoking salmon for Her Majesty and state guests for a meal that was prepared by Michelin-star chef, Ross Lewis, from Chapter One.
Earlier in the year, I was in London at Fortnum & Mason’s flagship store in Piccadilly, where I launched our Burren Smoked Irish Organic Salmon as part of their distinguished own brand range. The company, which was founded in 1707, also sells its luxury food products through exclusive retail outlets in continental Europe, the United States, Canada, Russia, Australia and Asia. In addition, the Fortnum & Mason label is available at most major airport terminals across the UK.
Furthermore, our artisan-smoked seafood is now being sold in the food hall of Berlin’s exclusive KaDeWe (Kaufhaus des Westens) department store.
We couldn’t ask for a better 2011 and we’re now looking forward to building on our success during 2012”, Birgitta explained.