Swedish journalists report home

Swedish journos at VC Aug 2012Birgitta received ten leading journalists and an acclaimed cookbook writer from Sweden at the end of August who enjoyed a gastronomy-themed visit to Co Clare, being invited by Tourism Ireland and Bord Bia, the Irish Food Marketing Board.

Representing various online and print publications with a combined circulation of almost 770,000 readers around Sweden, the journalists were here to experience the world-famous Irish hospitality and the high standard of gastronomy for feature stories they are planning to write about short breaks and ‘foodie’ holidays in Clare and Ireland.

This highlights the ever increasing importance of Ireland as a country and travel destination which is very interesting for anybody keen on eating excellent cuisine and exploring the artisan production of food.

During their visit, the journalists sampled smoked salmon at the Burren Smokehouse with owner Birgitta Hedin-Curtin who is a Swedish national herself, and stopped off at the Burren Brewery in the Roadside Tavern for some beer-tasting. It must have been particularly interesting for these journalists to meet one of their own in a foreign country who has established a successful business.

Their itinerary also included a visit to the Cliffs of Moher and some whiskey tasting at O’Donoghue’s Pub in Fanore. They stayed at Gregan’s Castle Hotel in Ballyvaughan.

According to Caroline Brunel, Tourism Ireland’s manager for the Nordic region, “Food is an integral part of any short break or holiday and we know that our Swedish visitors enjoy authentic, locally produced food. Fact-finding visits such as this are extremely important in helping to increase awareness in Sweden of the superb food and tourism product on offer in Co. Clare and Ireland. We are confident that the article of these journalists will encourage readers and ‘foodies’ to come and sample the destination for themselves.”