There are very few marketing tools that are really powerful, but winning awards is one of them. We submitted a few products to an Irish awards scheme, and all three of them have been shortlisted in the Irish Quality Foods section.
The Irish Quality Food and Drinks Awards are open to all Irish retailers, food producers, wholesalers, and food service operators in both the North and South. The awards draw on the heritage and expertise built up over 30 years by the UK Quality Food & Drink Awards, now a consumer-recognised brand.
One of the submitted products is one that we developed for Dunnes Stores: the Cold Smoked Irish Organic Salmon with Honey and Dill that we smoke for their "Simply Better" brand.
The other two are
Burren Smoked Irish Organic Salmon with Seaweed Marinade - which is already the Great Taste Awards Winner 2013 (3 gold star medal and TOP 50 Foods).
Burren Hot Smoked Irish Organic Salmon with Honey, Lemon & Dill - another award-winning marinade which we developed.
The judging took place over two weeks in July at The Dublin Institute of Technology's School of Culinary Arts and Food Technology.
The results will be announced at a prestigious gala dinner at The Mansion House in Dublin on 11th September. We will of course keep you informed!