An article showcasing the Burren Smokehouse and its Swedish owner, Birgitta Curtin, appeared in the Göteborgs-Posten newspaper in Sweden exposing us to more than 470,000 readers.
Tourism Ireland in the Nordic Region, in conjunction with Fáilte Ireland, invited journalist Anna Rehnberg to visit Ireland last October to interview and profile three Swedes living in Ireland – businessman Lars Pettersson, Sofie Skehan Larsson (married to chef Donal Skehan) and Birgitta Hedin Curtin (owner of our Smokehouse).
The article about the Burren Smokehouse appeared under the headline "Birgitta blir vis på sin rökta lax" (meaning “Birgitta gets wise on her smoked salmon” – a reference to the story of the Salmon of Knowledge!). Birgitta described what attracted her to this part of Ireland: “It was the music, the scenery but especially the people living here!”.
Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said: “We are delighted with the excellent exposure for the Burren Smokehouse in Göteborgs-Posten, which is a great way of highlighting the Burren to a large audience of potential holidaymakers in the west of Sweden.”